In September 2018 eCommerce expanded by 11.4%.  According to Subscriptionly, however, more people are still currently shopping offline for a number of reasons.  Instore, customers can: ask for help, touch and feel the products, take away the purchased goods the same day and they don’t have to pay for delivery.

So as eCommerce continues its march toward becoming the most popular shopping medium, the developments in the industry are looking to address these issues and entice more consumers into the online world.  With convenience being the driving factor for online and offline purchases, experts believe that the route to growing eCommerce businesses is shipping.


Convenience Addiction

Consumers are accustomed to convenient retail and marketplaces. The general population’s convenience addiction didn’t begin with the internet.  In fact, it’s natural for businesses to make shopping easier for consumers.  This trend took off in the 20th century with mail-order catalogues and evolved into shopping centres.  In 2019 ecommerce is king.

The only problem with ordering online is that it doesn’t have the immediacy and the intimacy of shopping at a physical store.  No matter how fast a consumer types in their address and card number, they’ll still be waiting for at least one to two days before they have the goods in their hands.


Reduced eCommerce Shipping Time

Remember when five to seven business days was a reasonable window of time for something to ship?  Now waiting a week or more for anything is enough to justify customers moving on.   A recent sturdy found that the amount of time people are willing to wait for free shipping has dropped from 5.5 days (in 2012) to 4.5 days on average.  Subscriptions like Amazon Prime have made one-day shipping the standard throughout the UK.  So, cutting down shipping times is vital for independent eCommerce businesses of any size.


Maximum Acceptable Time Delivery for Free Shipping


Today, most major brands have an online presence and they all offer comparable prices.  Even stores like Amazon have become largely homogenous in this regard.  So retailers seeking to differentiate themselves have found other avenues to deliver value to consumers.  Whereas the purchasing experience continues to develop online, companies viewing the buying experience as a whole should also revise their shipping and work to keep delivery times competitive.

This trend is set to continue well into 2019 as brands evaluate new ways to differentiate themselves from an increasingly saturated crowd.

Buying Experience vs Delivery Experience

As Dhruv Saxena points out, in 2019 consumers will be demanding experience as well as fast shipping from brands.  Ecommerce businesses only offering one or the other thereby risk becoming irrelevant.


Fast Shipping and Marketing

Years ago, packaging and shipping was simply a way to receive a product purchased online. Consumers, however, are increasingly  looking for fast shipping, packaging and presentation as part of the ecommerce experience.

This expectation means that for many businesses competing effectively entails going above and beyond to impress customers and exceed their expectations by delivering an experience, not just a product, fast.  As buying and delivery experiences are merging into one, 2019 will be the dawn of shipping marketing.  From confirmation emails to tracking information, shipping give businesses the opportunity to make their (new) customers feel valued.


Delivery Tracking




The emergence of mobile commerce and the features of mobile devices are making consumers increasingly demanding – not only in terms of delivery time, but also tracking.

Being connected anytime and anywhere, online buyers want information to be just a click away.  With the growth of eCommerce increasing consumer choice, however, in 2019, eCommerce businesses will need to give their customers what they ask for or risk losing them.



Using a Fulfilment Specialist


Order Fulfilment - Warehouse - picking-packing-distribution


A fulfilment warehouse can help automate and handle the shipping for you. When you choose to work with a fulfilment partner, you will store your inventory at their warehouse. A fulfilment specialist, like Dimensions, will provide you with the right level of integration with all your online marketplaces. This is that when an order comes through, your fulfilment partner will automatically be forwarded the order to pick, pack, and ship on your behalf.

There are a number of advantages to using a fulfilment warehouse including:

  • Cheaper shipping rates. Because fulfilment warehouses ship such large quantities for multiple vendors, they receive cheaper shipping rates. Dimensions is also integrated with all of the major shipping logistics companies, giving our clients easier access to the widest range of shipping options.
  • Shorter shipping times. Strategically choosing your fulfilment partner and the warehouse to store your inventory means you can store your inventory closer to the bulk of your customers.


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