The Rise of Subscription Economy

The Rise of Subscription Economy

Today’s buyers are increasingly seeking shopping that is tailored to their preferences and delivered directly to their doors.  The confluence of the trends has resulted in the emergence of subscription eCommerce; businesses that curate products and ship them to...
The Road to Customer Loyalty 2: Timely Delivery

The Road to Customer Loyalty 2: Timely Delivery

In part 1 of The Road to Customer Loyalty we covered how quality packaging has become incremental in retaining customers for ecommerce businesses.  In the second part, we will be exploring the equally important role of timely delivery in increasing customer loyalty:  ...
Brand-building for the Instagram Generation

Brand-building for the Instagram Generation

User-generated content (UGC), influencers and the new generation of Instagram-savvy consumers have hurried in a new era for brand-building.  How can your brand rake in the benefits of UGC and influencer marketing without compromising control over its public image?...

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